Logo: Mandatory Assignment 02

In this assignment we(students) are asked to choose one of the following products, and create a name and a logo for this product:

A new cereal
A new chocolate bar
A new coffee

I chose (a) A new cereal, cant really say why but I guess it will be much more easier for me because I did something similar (A new rice packaging) recently. The only difference is that I didnt digitize it in adobe illustrator.

The brief goes as follows:

The requirements for the logo are:

It should be simple and easily recognizable.
Timeless, and preferably not more than 2-3 colors.
It Should contain a symbol / figure / ornament, and a title (name / brand)

As the brief suggest, simple and easily recognizable. ImmediatelyI tried to visualize the finished product in my mind and 3 things came to mind,

a catchy name for the product
readability
vibrant colours

The later is important because of the target consumers being mostly kids and the youths. So it has to be attractive as well as easily recognizeable.

Research

So I did some research on the net and stores to get a feel of things.
Below are some images that inspired me.

In the past cereal packaging were not as vibrant as they are today. For example, Kellogg’s, a household brand has been producing cereal since 1906 continually improved its product line and packaging techniques to meet the needs of an ever-changing and evolving consumer base. The co-inventor of flaked cereal was Will Keith (W.K.) Kellogg along with his brother, Dr. John Harvey Kellogg. At that time there was a shift in the eating habits of Americans rom heavy, fat-laden breakfasts to lighter, more grain-based meals. So my challenges were to create cereal product logo that should catch the eye of the target consumer, kids, youths and adults that love a light breakfast.

The name of the product:

I thought what I might call it and affter delibrating a some choices, I finally settled for “Chunkies” (at this point I dont think I have seen a cereal with that name). I think it is a catchy name for the product(exciting as well) and something kids wont find it hard pronounce.

The next thing was looking for a font/typeface that will best suit the purpose. I needed a bold, playful and italicised font. A sans-serif font.

I sampled Komika Axis(regular), Noteworthy(Bold), Japan(regular), Cooper Std.(Black italic) and others. I finaly decided to use Komika Axis(regular) in small caps to give more emphases.

I needed a symbol to blend with the name. I chose a wheat stalk. I did a few sketches of it. The next challenge is to digitize it in adobe illustrator. It took quite some time to put together. I realized that as I spent more time on perfecting the illustrations I got better and hence the final product. I hope you like it.

I hope you like my final product.