Working with WordPress

WordPress!

This activity is a return to websites after an exciting recent logo, brochure, packaging and POS assignment. Bring back memories of the obstacles I had to go through I think helped me understand the rudiments much better and quicker. But first I had to tidy up my previous sites. I rearranged and sorted out my files on the remote server. I also did some renaming of folders. You would say I did a bit of in-house cleaning. The result? I installed WordPress. Below is this weeks activity:

Firstly you need to download and install WordPress using Dreamweaver. Then publish it to your Noroff hosting account. Create a subfolder if you wish to avvoid conflicts with previous websites.

After all the “admin” is complete, you can start having some fun.
Choose and download a theme that best suits you and install it. Then customise this theme in order to create a portfolio website for yourself.

Click on the link to view my portfolio website.(Under construction)

Point of Sale

The Task…

I am asked to design a set of Point of Sale elements that will promote my product in-store. The set can consist of however many elements I choose. It can be in any format that I would like it to be. The following are to be considered in the design :

1. Can customers clearly see my product in your Point of Sale elements?
   Do I use my Point of Sale to also showcase my actual product?
2. Brand Integration
   Does it integrate with the brand’s look and feel?
3. Designed to sell!
   Does it persuade customers to buy my product?

and also….

Design a brand manual and take pictures of my elements and include them in the presentation.
It should have a minimum of 7 pages and include logo, color scheme and chosen typography as well as the different elements produced during this 4 week project period (brochure, infographic, packaging, point of sale).
Hand in the brand manual as a PDF.

The first task….

Dogix in the store

Answers to the questions are as follows:

1. The customers can clearly see my product in your Point of Sale elements.
   Yes I use my Point of Sale to also showcase my actual product.
2. Brand Integration
   Yes it does integrate with the brand’s look and feel?
3. Designed to sell!
   It persuade customers to buy my product?

POS (Banners)

and the final task…

Click on the link to veiw the brand manual PDF

Dogix Brand Manual

 

Illustration, Infographic and Brochure finalized

After some tweaks and changes on the brochure, here is out come.

Dogix Brochure back and cover

 

Dogix Brochure inside pages

 

Packaging

The activity is as thus:

Using the logo you created in Week 1 and the brochure you designed in Week 2, think about your brand and design packaging for your product. Remember that you can decide about the detail of your product. Is it dog biscuits, meat products in a tin, dry pellets or a new and exciting product?  

Do your design according to the following steps:

1. Exploration
   Use sketching techniques to draw thumbnails and hand in your thumbnails as scanned PDFs.
2. Brand integration
   Choose one of your thumbnails and refine your design. Place it next to your brochure and logo and see how you can merge your design with the brand identity. Also, what fundamentals of the brand can you draw from and use in your design?
   Hand in a picture of your thumbnails, mock-ups, logo and brochure together.
3. Design
   Now design your packaging properly, using any design application of your choice (or a combination of e.g. Photoshop, InDesign and Illustrator). Export the flat design as a PDF.
4. Presentation
   Make a life-size mock-up of your final design and take photographs of it. Remember that you can take more than one photo to show the different angles and sides of the packaging. Here your presentation skills are vital. How do you present the final mock-up in a photo to reflect the true essence of your design?

And here are the shots of the package I made:

Dog food Package

Exploration

Package Thumbnails

Design

Click on the link to view the flat design.

Dogix Packaging

Brand Integration

Dogix Logo

Dogix Brochure back and cover

Dogix Brochure inside pages

Front sketch final

Side sketches final

Back and bottom Sketches final

Carry on elements like the textured background and colour schemes, infographics, and fonts to give it the same organic look as the brochure.

Presentation

This slideshow requires JavaScript.

Illustration, Infographic and Brochure Re-visited

With the redesigned logo I had to redesign the brochure. More Minimalistic (Simple) and fresh.

Back and cover

Inside pages

Dogix Logo re-visited

While working on the brochure and packaging I was trying to simplify my original Dogix logo. Playing with some ideas which came about from the feed back I received from the Moodle forum and  a couple of friends, I decided to modify and simply the logo and this is the result.

The  New

I think its more rounded and wholesome.

… below, the previous

….finally, the old

Dog food Packaging Inspirations

In my research to making a package for Dogix dog food, I came across some very interesting designs and wish to share them with you.

 

 

Illustration, Infographic and Brochure

Part 2 of Mandatory Assignment 07 – Branding and Packaging

Use the logo you created in Week 1 and design a brochure for your product. You may use any format you like, just make sure that the format is in line with and adds to your logo design. Your brochure must contain an illustration. This could be the infographic alone, or it could be the infographic and the rest of the brochure (in other words, the entire brochure may be illustrated if you’d like).

Below is my four-page Dogix brochure:

Dogix brochure cover and back

Dogix-brochure-inside

And the PDF version below

Dogix 4-page brochure